Introduction - The importance of learning to 'sell' yourself

Introduction - The importance of learning to 'sell' yourself

This entire "Getting Clear on what you have to Offer" section of the course is dedicated to helping you learn how to confidently 'sell' yourself to prospective employers.

More specifically, the lessons we've included in this section are aimed at helping you to uncover your own unique set of strengths, and what YOU have to offer given your specific background, experience, skills, capabilities, and motivation.

At the end of this section, you will be able to:

  • Accurately describe what you have to offer - i.e. your capabilities, skills, experience, education, personal qualities, etc.
  • Explain how these will be of benefit to a potential employer
  • Provide concrete, 'real life' examples of achieving results and demonstrating key strengths in past roles.

In turn, this will increase your level of self-confidence, thereby assisting you to continue moving forward in your hunt for the next opportunity.

In essence, this section is about helping you to build a 'business case' on why a particular employer should hire YOU over others.

Practical outcomes from this section

From a really practical perspective, the information that emerges from the instructions and exercises included in the next 2 lessons will also help you to:

  • Write or update your resume
  • Prepare cover letters
  • Write or update your LinkedIn profile
  • Prepare for job interviews (both 'standard' and 'behavioural' interviews)
  • Respond to interview questions (both 'standard' and 'behavioural' questions)
  • Leave a good impression when speaking with new contacts and networking.

Why is 'selling' yourself important?

So at this point, you might be thinking something along these lines...

"Do I REALLY need to sell myself? I hate that stuff - it makes me feel so awkward..."

If so - you're not alone. While some people are relatively comfortable talking about their own strengths and achievements, we've found that in general, people don't like doing so.

Especially if they've been in the same job for a long time, and haven't had to attend an interview or write a job application letter for a while.

Well - unfortunately we are here to tell you that YES - you do need to learn how to promote yourself – especially if you want to increase your chances of getting the job you want.

In the short video below, we’ll share 5 REASONS why taking the time to learn how to 'sell' and promote yourself is so important.

If you have any questions or simply want to share your experience, feel free to leave a comment below.

What's next?

In the next lesson we help you to 'sell' yourself by identifying and describing your key achievements and accomplishments - or in other words, those situations in the past where you have achieved strong results or made a strong positive contribution to an organisation.